Metricool Review (2026): Pricing, Pros & Cons

Quick answer

Metricool is an all-in-one analytics and scheduling tool best for teams managing multiple social networks who want a combined dashboard, though X (formerly Twitter) support requires a paid add-on.

What is Metricool?

Metricool is a SaaS platform designed to help users schedule posts, analyze performance, and manage ads across multiple social networks. It covers X (formerly Twitter), Facebook, Instagram, LinkedIn, TikTok, and more. The platform offers both scheduling and reporting features in one place, aiming to simplify social media management for brands and agencies juggling several accounts.

For those working with X, Metricool provides basic tweet scheduling and performance reports like follower growth and best posting times. However, X support is not included in the free tier and requires an additional $5 per connected account on all paid plans. This is an important detail because many competitors include Twitter/X analytics without a separate fee.

I found Metricool’s interface clean and straightforward, making it easy to set up scheduled posts and check analytics quickly. It is less focused on deep X-specialist metrics and more on broad social media insights. So if you want detailed tweet-level data or advanced X-specific analytics, this might not fully satisfy that need.

Metricool’s strength lies in managing multiple social profiles from one dashboard, making it a solid choice for teams handling several brands or platforms. It’s also handy for those who want to combine scheduling, analytics, and ads reporting without juggling multiple tools.

Metricool pricing

Metricool offers a free plan plus paid tiers starting from $18 per month. However, for X (formerly Twitter), you must pay an additional $5 per connected account on every tier, including paid plans.

• Free plan: Allows managing one brand with scheduling and basic analytics on networks other than X. X analytics and scheduling are excluded here.
• Paid plans (from $18/mo): Unlock more brands, posts, and advanced analytics across networks. You can connect X accounts but pay an extra $5/account for X features.

This structure means if you manage multiple X profiles, the add-on fees can add up quickly. For instance, managing three X accounts on the $18 plan would cost $33 monthly. On the plus side, once you handle several brands and networks, Metricool’s combined features offer good value.

The free plan is genuinely useful if you only need a single brand and don’t care about X. But if X is central to your workflow, expect to budget for the add-on. This pricing approach differs from some competitors who bundle Twitter/X without extra fees.

Pros and cons

| Pros | Cons | |------------------------------------------------------------|------------------------------------------------------------| | Real permanent free plan for one brand | X/Twitter is a paid add-on (+$5 per connected account) on all tiers | | Combines scheduling, analytics, and ads reporting in one place | Free plan excludes X analytics entirely | | Manages X alongside every other major social network | Analytics depth is broad rather than X-specialist deep | | Good value once managing multiple brands | X features add-on cost can be expensive for many accounts |

Metricool for X (Twitter)

Metricool’s X offering focuses on scheduling tweets and reporting on key metrics like follower growth and best times to post. In my testing, the scheduling interface was straightforward and reliable, making it easy to queue tweets ahead of time.

However, the X analytics are more high-level than specialist. You get broad insights like engagement trends and follower counts but not the granular data some dedicated X tools provide. This makes it better suited for teams wanting a general overview rather than deep tweet-by-tweet analysis.

A notable downside is the mandatory $5 per X account add-on. Even on the free plan, you cannot connect X accounts at all. This pricing can be a barrier if you manage multiple X profiles, especially smaller teams or solo users.

That said, if you manage social media beyond just X, Metricool lets you oversee all platforms in one place. So I’d reach for it when I want multi-network scheduling and reporting without hopping between tools. But if your primary focus is deep X-specific analytics or cost is tight, you might want to consider alternatives.

Metricool alternatives

Metricool is commonly compared to tools like Minter.io, Keyhole, and others listed in our all X tools directory. These alternatives vary in their focus and pricing:

• Minter.io: Offers more detailed X analytics and engagement insights but may lack the multi-network scheduling breadth Metricool provides.
• Keyhole: Strong on hashtag tracking and influencer analytics, with a focus on marketing campaigns rather than combined scheduling.
• Other tools like Postwise review 2026: honest comparison from x-autopilot and Typefully review 2026: honest comparison and test results offer different approaches to X scheduling or analytics and might be worth exploring.

For autonomous engagement, you might also consider X-Autopilot which offers a different model focusing on automation rather than manual scheduling and broad analytics.

Choosing the right tool depends on your priorities: deep X insights, multi-network management, or automation. Metricool sits firmly in the multi-network scheduling and analytics space, with decent but not specialist X features.

When Metricool isn’t the right choice

Metricool is not ideal if your primary need is deep, specialist X analytics or if you want X support included in a free or lower-cost plan. The $5 per account add-on can quickly make it expensive for users managing many X profiles. Solo users focused solely on X might find better value and depth elsewhere.

If you want granular tweet-level metrics, influencer tracking, or advanced engagement data, you’ll likely need a tool dedicated to X or social analytics rather than a broad multi-network manager.

Also, if you prefer fully free tools with X analytics included, Metricool’s free plan won’t meet that need, since it excludes X entirely. Smaller teams with tight budgets should be aware of the add-on pricing before committing.

In my experience, I’d avoid Metricool if your workflow centers mostly on X and you need detailed insights or cost efficiency. For multi-platform teams wanting combined scheduling and ads reporting, it’s a solid choice, but not a specialist X tool.

Internal links

• black magic twitter review: honest comparison with x-autopilot 2026
• postwise review 2026: honest comparison from x-autopilot
• Typefully review 2026: honest comparison and test results
• all X tools
• X-Autopilot