MetricoolvsPubler
Metricool and Publer both help you grow on X (formerly Twitter), but they are built for different jobs. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Publer schedules, bulk-uploads, and recycles X posts — but note X is only available on paid plans, not the free tier. This guide breaks down their pricing, features, pros and cons so you can pick the right one in 2026.
Metricool is best for teams wanting one tool to schedule and measure across networks. Publer is best for budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X. Pricing is broadly comparable: Metricool is Free + from $18/mo (X is a +$5/account add-on), Publer is Free + paid from $5/mo per account (~$12/mo for 3).
Metricool vs Publer: at a glance
| Metricool | Publer | |
|---|---|---|
| Category | Analytics & insights | Scheduling & publishing |
| Pricing | Free + from $18/mo (X is a +$5/account add-on) | Free + paid from $5/mo per account (~$12/mo for 3) |
| Starting price | free to start | free to start |
| Free tier | Yes | Yes |
| Best for | Teams wanting one tool to schedule and measure across networks | Budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X |
| What it does for X | Schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. | Schedules, bulk-uploads, and recycles X posts — but note X is only available on paid plans, not the free tier. |
Metricool vs Publer pricing: which is cheaper?
Pricing is broadly comparable: Metricool is Free + from $18/mo (X is a +$5/account add-on), Publer is Free + paid from $5/mo per account (~$12/mo for 3). Metricool is priced free to start (Free + from $18/mo (X is a +$5/account add-on)), and Publer is free to start (Free + paid from $5/mo per account (~$12/mo for 3)). If you want to test before paying, both have a free tier.
Metricool and Publer pros and cons
Metricool
- +Real permanent free plan for one brand
- +Combines scheduling, analytics and ads reporting in one place
- +Manages X alongside every other major social network
- +Good value once you manage several brands
- –X/Twitter is a paid add-on (+$5 per connected account) on every tier
- –Free plan excludes X analytics entirely
- –Analytics depth is broad rather than X-specialist deep
Publer
- +Permanent free plan for testing the interface
- +Cheap, modular pricing — pay a base fee plus per-account, not a flat tier
- +Bulk scheduling, recycling, and watermarking included
- +Good value if you manage just one or two X accounts on a paid tier
- –Free plan explicitly excludes X/Twitter (X only on paid tiers, due to API cost)
- –Per-account add-on pricing gets confusing and adds up for teams
- –Analytics are lighter than premium suites
When should you choose Metricool?
Choose Metricool if teams wanting one tool to schedule and measure across networks. It is a analytics & insights tool, so it shines when your priority is schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Its biggest edge: real permanent free plan for one brand.
When should you choose Publer?
Choose Publer if budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X. It is a scheduling & publishing tool focused on schedules, bulk-uploads, and recycles X posts — but note X is only available on paid plans, not the free tier. Its biggest edge: permanent free plan for testing the interface.
Metricool vs Publer: which is better for growing on X?
Both are solid for what they do. Metricool wins for teams wanting one tool to schedule and measure across networks. Publer wins for budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
Metricool and Publer help you publish or analyze. If your real gap is the daily engagement, X-Autopilot runs replies, follows and DMs in your voice from your own Mac. Compare all 40+ X tools →
Metricool and Publer alternatives
Not sold on either? See our guides to X tool alternatives, or browse every option in the X tools directory. For autonomous engagement specifically, X-Autopilot is the closest thing to a hands-off option.
Metricool vs Publer: FAQ
Is Metricool better than Publer?+
Neither is strictly better, they fit different jobs. Metricool is best for teams wanting one tool to schedule and measure across networks. Publer is best for budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X. Pick the one whose strength matches your bottleneck.
What is the difference between Metricool and Publer?+
Metricool is a analytics & insights tool; Publer is a scheduling & publishing tool. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Publer schedules, bulk-uploads, and recycles X posts — but note X is only available on paid plans, not the free tier.
Which is cheaper, Metricool or Publer?+
Pricing is broadly comparable: Metricool is Free + from $18/mo (X is a +$5/account add-on), Publer is Free + paid from $5/mo per account (~$12/mo for 3).
Does Metricool or Publer have a free plan?+
Metricool has a free tier. Publer has a free tier.
Which is better for growing on X (Twitter), Metricool or Publer?+
Both are solid for what they do. Metricool wins for teams wanting one tool to schedule and measure across networks. Publer wins for budget-conscious users who want cheap, modular multi-network scheduling and don't mind paying for X. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
What is a good alternative to Metricool and Publer?+
For engagement rather than scheduling or analytics, X-Autopilot runs replies, follows and DMs in your voice, a different category from both. Browse the full set in the X tools directory.
Browse the full X tools directory or all comparisons.