Brand24vsMetricool
Brand24 and Metricool both help you grow on X (formerly Twitter), but they are built for different jobs. Brand24 continuously scans X for your keywords and brand mentions, then layers AI sentiment, reach and influencer scoring on top of the results. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. This guide breaks down their pricing, features, pros and cons so you can pick the right one in 2026.
Brand24 is best for brands that need serious X listening with sentiment and reach analytics. Metricool is best for teams wanting one tool to schedule and measure across networks. Pricing is broadly comparable: Brand24 is From $199/mo (annual); 14-day free trial, Metricool is Free + from $18/mo (X is a +$5/account add-on).
Brand24 vs Metricool: at a glance
| Brand24 | Metricool | |
|---|---|---|
| Category | Monitoring & listening | Analytics & insights |
| Pricing | From $199/mo (annual); 14-day free trial | Free + from $18/mo (X is a +$5/account add-on) |
| Starting price | free to start | free to start ✓ |
| Free tier | No | Yes ✓ |
| Best for | Brands that need serious X listening with sentiment and reach analytics | Teams wanting one tool to schedule and measure across networks |
| What it does for X | Continuously scans X for your keywords and brand mentions, then layers AI sentiment, reach and influencer scoring on top of the results. | Schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. |
Brand24 vs Metricool pricing: which is cheaper?
Pricing is broadly comparable: Brand24 is From $199/mo (annual); 14-day free trial, Metricool is Free + from $18/mo (X is a +$5/account add-on). Brand24 is priced free to start (From $199/mo (annual); 14-day free trial), and Metricool is free to start (Free + from $18/mo (X is a +$5/account add-on)). If you want to test before paying, Metricool has a free tier.
Brand24 and Metricool pros and cons
Brand24
- +Tracks X mentions in near real-time alongside news, blogs, Reddit and more
- +AI sentiment analysis and topic/anomaly detection out of the box
- +Influencer scoring and reach metrics to spot who is amplifying you
- +14-day trial with no credit card required
- –Expensive: cheapest plan is $199/mo and caps keywords and mentions
- –No permanent free plan, trial only
- –Lower tiers update less frequently (12-hour vs real-time)
Metricool
- +Real permanent free plan for one brand
- +Combines scheduling, analytics and ads reporting in one place
- +Manages X alongside every other major social network
- +Good value once you manage several brands
- –X/Twitter is a paid add-on (+$5 per connected account) on every tier
- –Free plan excludes X analytics entirely
- –Analytics depth is broad rather than X-specialist deep
When should you choose Brand24?
Choose Brand24 if brands that need serious X listening with sentiment and reach analytics. It is a monitoring & listening tool, so it shines when your priority is continuously scans X for your keywords and brand mentions, then layers AI sentiment, reach and influencer scoring on top of the results. Its biggest edge: tracks X mentions in near real-time alongside news, blogs, Reddit and more.
When should you choose Metricool?
Choose Metricool if teams wanting one tool to schedule and measure across networks. It is a analytics & insights tool focused on schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Its biggest edge: real permanent free plan for one brand.
Brand24 vs Metricool: which is better for growing on X?
Both are solid for what they do. Brand24 wins for brands that need serious X listening with sentiment and reach analytics. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
Brand24 and Metricool help you publish or analyze. If your real gap is the daily engagement, X-Autopilot runs replies, follows and DMs in your voice from your own Mac. Compare all 40+ X tools →
Brand24 and Metricool alternatives
Not sold on either? See our guides to X tool alternatives, or browse every option in the X tools directory. For autonomous engagement specifically, X-Autopilot is the closest thing to a hands-off option.
Brand24 vs Metricool: FAQ
Is Brand24 better than Metricool?+
Neither is strictly better, they fit different jobs. Brand24 is best for brands that need serious X listening with sentiment and reach analytics. Metricool is best for teams wanting one tool to schedule and measure across networks. Pick the one whose strength matches your bottleneck.
What is the difference between Brand24 and Metricool?+
Brand24 is a monitoring & listening tool; Metricool is a analytics & insights tool. Brand24 continuously scans X for your keywords and brand mentions, then layers AI sentiment, reach and influencer scoring on top of the results. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on.
Which is cheaper, Brand24 or Metricool?+
Pricing is broadly comparable: Brand24 is From $199/mo (annual); 14-day free trial, Metricool is Free + from $18/mo (X is a +$5/account add-on).
Does Brand24 or Metricool have a free plan?+
Brand24 is paid (From $199/mo (annual); 14-day free trial). Metricool has a free tier.
Which is better for growing on X (Twitter), Brand24 or Metricool?+
Both are solid for what they do. Brand24 wins for brands that need serious X listening with sentiment and reach analytics. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
What is a good alternative to Brand24 and Metricool?+
For engagement rather than scheduling or analytics, X-Autopilot runs replies, follows and DMs in your voice, a different category from both. Browse the full set in the X tools directory.
Browse the full X tools directory or all comparisons.