LoomlyvsMetricool
Loomly and Metricool both help you grow on X (formerly Twitter), but they are built for different jobs. Loomly plans and schedules X posts from a shared content calendar with post ideas, previews, and team approval steps. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. This guide breaks down their pricing, features, pros and cons so you can pick the right one in 2026.
Loomly is best for small teams that want a structured calendar and approval flow for X and other channels. Metricool is best for teams wanting one tool to schedule and measure across networks. Pricing is broadly comparable: Loomly is From $49/mo billed yearly (no free plan), Metricool is Free + from $18/mo (X is a +$5/account add-on).
Loomly vs Metricool: at a glance
| Loomly | Metricool | |
|---|---|---|
| Category | Scheduling & publishing | Analytics & insights |
| Pricing | From $49/mo billed yearly (no free plan) | Free + from $18/mo (X is a +$5/account add-on) |
| Starting price | free to start | free to start ✓ |
| Free tier | No | Yes ✓ |
| Best for | Small teams that want a structured calendar and approval flow for X and other channels | Teams wanting one tool to schedule and measure across networks |
| What it does for X | Plans and schedules X posts from a shared content calendar with post ideas, previews, and team approval steps. | Schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. |
Loomly vs Metricool pricing: which is cheaper?
Pricing is broadly comparable: Loomly is From $49/mo billed yearly (no free plan), Metricool is Free + from $18/mo (X is a +$5/account add-on). Loomly is priced free to start (From $49/mo billed yearly (no free plan)), and Metricool is free to start (Free + from $18/mo (X is a +$5/account add-on)). If you want to test before paying, Metricool has a free tier.
Loomly and Metricool pros and cons
Loomly
- +Clean content calendar with built-in post ideas and optimization tips
- +Approval workflows good for teams reviewing X content before it goes live
- +Supports X plus all major networks from one calendar
- +Beginner-friendly UI
- –No free plan; entry tier is $49/mo (yearly) / $65/mo monthly
- –Big gap from Starter to the $249+/mo Beyond tier with no middle option
- –Analytics and listening are thinner than rivals at the same price
Metricool
- +Real permanent free plan for one brand
- +Combines scheduling, analytics and ads reporting in one place
- +Manages X alongside every other major social network
- +Good value once you manage several brands
- –X/Twitter is a paid add-on (+$5 per connected account) on every tier
- –Free plan excludes X analytics entirely
- –Analytics depth is broad rather than X-specialist deep
When should you choose Loomly?
Choose Loomly if small teams that want a structured calendar and approval flow for X and other channels. It is a scheduling & publishing tool, so it shines when your priority is plans and schedules X posts from a shared content calendar with post ideas, previews, and team approval steps. Its biggest edge: clean content calendar with built-in post ideas and optimization tips.
When should you choose Metricool?
Choose Metricool if teams wanting one tool to schedule and measure across networks. It is a analytics & insights tool focused on schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Its biggest edge: real permanent free plan for one brand.
Loomly vs Metricool: which is better for growing on X?
Both are solid for what they do. Loomly wins for small teams that want a structured calendar and approval flow for X and other channels. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
Loomly and Metricool help you publish or analyze. If your real gap is the daily engagement, X-Autopilot runs replies, follows and DMs in your voice from your own Mac. Compare all 40+ X tools →
Loomly and Metricool alternatives
Not sold on either? See our guides to X tool alternatives, or browse every option in the X tools directory. For autonomous engagement specifically, X-Autopilot is the closest thing to a hands-off option.
Loomly vs Metricool: FAQ
Is Loomly better than Metricool?+
Neither is strictly better, they fit different jobs. Loomly is best for small teams that want a structured calendar and approval flow for X and other channels. Metricool is best for teams wanting one tool to schedule and measure across networks. Pick the one whose strength matches your bottleneck.
What is the difference between Loomly and Metricool?+
Loomly is a scheduling & publishing tool; Metricool is a analytics & insights tool. Loomly plans and schedules X posts from a shared content calendar with post ideas, previews, and team approval steps. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on.
Which is cheaper, Loomly or Metricool?+
Pricing is broadly comparable: Loomly is From $49/mo billed yearly (no free plan), Metricool is Free + from $18/mo (X is a +$5/account add-on).
Does Loomly or Metricool have a free plan?+
Loomly is paid (From $49/mo billed yearly (no free plan)). Metricool has a free tier.
Which is better for growing on X (Twitter), Loomly or Metricool?+
Both are solid for what they do. Loomly wins for small teams that want a structured calendar and approval flow for X and other channels. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
What is a good alternative to Loomly and Metricool?+
For engagement rather than scheduling or analytics, X-Autopilot runs replies, follows and DMs in your voice, a different category from both. Browse the full set in the X tools directory.
Browse the full X tools directory or all comparisons.