HootsuitevsMetricool
Hootsuite and Metricool both help you grow on X (formerly Twitter), but they are built for different jobs. Hootsuite schedules and publishes to X, manages DMs and replies in a unified inbox, and tracks X analytics, listening, and paid campaigns at enterprise scale. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. This guide breaks down their pricing, features, pros and cons so you can pick the right one in 2026.
Hootsuite is best for larger teams and agencies managing X at scale. Metricool is best for teams wanting one tool to schedule and measure across networks. Metricool has a free tier, while Hootsuite is paid (From $99/mo (30-day trial)).
Hootsuite vs Metricool: at a glance
| Hootsuite | Metricool | |
|---|---|---|
| Category | Scheduling & publishing | Analytics & insights |
| Pricing | From $99/mo (30-day trial) | Free + from $18/mo (X is a +$5/account add-on) |
| Starting price | from $99/mo | free to start ✓ |
| Free tier | No | Yes ✓ |
| Best for | Larger teams and agencies managing X at scale | Teams wanting one tool to schedule and measure across networks |
| What it does for X | Schedules and publishes to X, manages DMs and replies in a unified inbox, and tracks X analytics, listening, and paid campaigns at enterprise scale. | Schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. |
Hootsuite vs Metricool pricing: which is cheaper?
Metricool has a free tier, while Hootsuite is paid (From $99/mo (30-day trial)). Hootsuite is priced from $99/mo (From $99/mo (30-day trial)), and Metricool is free to start (Free + from $18/mo (X is a +$5/account add-on)). If you want to test before paying, Metricool has a free tier.
Hootsuite and Metricool pros and cons
Hootsuite
- +Full enterprise suite: scheduling, listening, analytics, and ad management for X
- +Unified inbox handles X DMs and replies alongside other networks
- +Competitor benchmarking and best-time-to-post recommendations
- +Mature platform trusted by large teams and agencies
- –Expensive: Standard starts at $99/user/mo, no free plan
- –Overkill and pricey for solo X creators
- –Per-seat pricing makes team scaling costly
Metricool
- +Real permanent free plan for one brand
- +Combines scheduling, analytics and ads reporting in one place
- +Manages X alongside every other major social network
- +Good value once you manage several brands
- –X/Twitter is a paid add-on (+$5 per connected account) on every tier
- –Free plan excludes X analytics entirely
- –Analytics depth is broad rather than X-specialist deep
When should you choose Hootsuite?
Choose Hootsuite if larger teams and agencies managing X at scale. It is a scheduling & publishing tool, so it shines when your priority is schedules and publishes to X, manages DMs and replies in a unified inbox, and tracks X analytics, listening, and paid campaigns at enterprise scale. Its biggest edge: full enterprise suite: scheduling, listening, analytics, and ad management for X.
When should you choose Metricool?
Choose Metricool if teams wanting one tool to schedule and measure across networks. It is a analytics & insights tool focused on schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on. Its biggest edge: real permanent free plan for one brand.
Hootsuite vs Metricool: which is better for growing on X?
Both are solid for what they do. Hootsuite wins for larger teams and agencies managing X at scale. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
Hootsuite and Metricool help you publish or analyze. If your real gap is the daily engagement, X-Autopilot runs replies, follows and DMs in your voice from your own Mac. Compare all 40+ X tools →
Hootsuite and Metricool alternatives
Not sold on either? See our guides to X tool alternatives, or browse every option in the X tools directory. For autonomous engagement specifically, X-Autopilot is the closest thing to a hands-off option.
Hootsuite vs Metricool: FAQ
Is Hootsuite better than Metricool?+
Neither is strictly better, they fit different jobs. Hootsuite is best for larger teams and agencies managing X at scale. Metricool is best for teams wanting one tool to schedule and measure across networks. Pick the one whose strength matches your bottleneck.
What is the difference between Hootsuite and Metricool?+
Hootsuite is a scheduling & publishing tool; Metricool is a analytics & insights tool. Hootsuite schedules and publishes to X, manages DMs and replies in a unified inbox, and tracks X analytics, listening, and paid campaigns at enterprise scale. Metricool schedules X posts and reports on tweet performance, follower growth and best posting times, though X requires a +$5/account add-on.
Which is cheaper, Hootsuite or Metricool?+
Metricool has a free tier, while Hootsuite is paid (From $99/mo (30-day trial)).
Does Hootsuite or Metricool have a free plan?+
Hootsuite is paid (From $99/mo (30-day trial)). Metricool has a free tier.
Which is better for growing on X (Twitter), Hootsuite or Metricool?+
Both are solid for what they do. Hootsuite wins for larger teams and agencies managing X at scale. Metricool wins for teams wanting one tool to schedule and measure across networks. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
What is a good alternative to Hootsuite and Metricool?+
For engagement rather than scheduling or analytics, X-Autopilot runs replies, follows and DMs in your voice, a different category from both. Browse the full set in the X tools directory.
Browse the full X tools directory or all comparisons.