KeyholevsMention
Keyhole and Mention both help you grow on X (formerly Twitter), but they are built for different jobs. Keyhole tracks X hashtags, keywords, mentions and competitors in real time with automated campaign and listening reports. Mention monitors X mentions of your brand and keywords in real time as part of broad web-wide media listening with sentiment analysis. This guide breaks down their pricing, features, pros and cons so you can pick the right one in 2026.
Keyhole is best for agencies and brands doing serious X social listening. Mention is best for larger teams needing web-wide monitoring with an enterprise budget. Pricing is broadly comparable: Keyhole is From $179/mo (14-day trial, no free plan), Mention is From $599/mo (Company plan, annual); free trial.
Keyhole vs Mention: at a glance
| Keyhole | Mention | |
|---|---|---|
| Category | Analytics & insights | Monitoring & listening |
| Pricing | From $179/mo (14-day trial, no free plan) | From $599/mo (Company plan, annual); free trial |
| Starting price | free to start | free to start |
| Free tier | No | No |
| Best for | Agencies and brands doing serious X social listening | Larger teams needing web-wide monitoring with an enterprise budget |
| What it does for X | Tracks X hashtags, keywords, mentions and competitors in real time with automated campaign and listening reports. | Monitors X mentions of your brand and keywords in real time as part of broad web-wide media listening with sentiment analysis. |
Keyhole vs Mention pricing: which is cheaper?
Pricing is broadly comparable: Keyhole is From $179/mo (14-day trial, no free plan), Mention is From $599/mo (Company plan, annual); free trial. Keyhole is priced free to start (From $179/mo (14-day trial, no free plan)), and Mention is free to start (From $599/mo (Company plan, annual); free trial). Neither has a permanent free plan, so check for a trial before committing.
Keyhole and Mention pros and cons
Keyhole
- +Strong real-time hashtag, keyword and mention tracking on X
- +Competitor and influencer monitoring built in
- +Automated reporting that saves agency hours
- +Covers X alongside Instagram, TikTok, LinkedIn and YouTube
- –Expensive — entry plan starts around $179/mo
- –Overkill for individual creators
- –No free tier, only a 14-day trial
Mention
- +Real-time mention tracking across X and ~1 billion web/social sources
- +AI sentiment analysis and competitive monitoring
- +Free trial to test before committing
- +Deep historical and API access available as add-ons
- –Now enterprise-first: a single $599/mo Company plan for new customers
- –Old self-serve Solo/Pro tiers were discontinued
- –Publishing/engagement features retired, pushing you to a separate tool
When should you choose Keyhole?
Choose Keyhole if agencies and brands doing serious X social listening. It is a analytics & insights tool, so it shines when your priority is tracks X hashtags, keywords, mentions and competitors in real time with automated campaign and listening reports. Its biggest edge: strong real-time hashtag, keyword and mention tracking on X.
When should you choose Mention?
Choose Mention if larger teams needing web-wide monitoring with an enterprise budget. It is a monitoring & listening tool focused on monitors X mentions of your brand and keywords in real time as part of broad web-wide media listening with sentiment analysis. Its biggest edge: real-time mention tracking across X and ~1 billion web/social sources.
Keyhole vs Mention: which is better for growing on X?
Both are solid for what they do. Keyhole wins for agencies and brands doing serious X social listening. Mention wins for larger teams needing web-wide monitoring with an enterprise budget. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
Keyhole and Mention help you publish or analyze. If your real gap is the daily engagement, X-Autopilot runs replies, follows and DMs in your voice from your own Mac. Compare all 40+ X tools →
Keyhole and Mention alternatives
Not sold on either? See our guides to X tool alternatives, or browse every option in the X tools directory. For autonomous engagement specifically, X-Autopilot is the closest thing to a hands-off option.
Keyhole vs Mention: FAQ
Is Keyhole better than Mention?+
Neither is strictly better, they fit different jobs. Keyhole is best for agencies and brands doing serious X social listening. Mention is best for larger teams needing web-wide monitoring with an enterprise budget. Pick the one whose strength matches your bottleneck.
What is the difference between Keyhole and Mention?+
Keyhole is a analytics & insights tool; Mention is a monitoring & listening tool. Keyhole tracks X hashtags, keywords, mentions and competitors in real time with automated campaign and listening reports. Mention monitors X mentions of your brand and keywords in real time as part of broad web-wide media listening with sentiment analysis.
Which is cheaper, Keyhole or Mention?+
Pricing is broadly comparable: Keyhole is From $179/mo (14-day trial, no free plan), Mention is From $599/mo (Company plan, annual); free trial.
Does Keyhole or Mention have a free plan?+
Keyhole is paid (From $179/mo (14-day trial, no free plan)). Mention is paid (From $599/mo (Company plan, annual); free trial).
Which is better for growing on X (Twitter), Keyhole or Mention?+
Both are solid for what they do. Keyhole wins for agencies and brands doing serious X social listening. Mention wins for larger teams needing web-wide monitoring with an enterprise budget. Neither does the daily engagement (replies, follows, DMs) that compounds fastest on X, that is the gap an autonomous agent like X-Autopilot fills.
What is a good alternative to Keyhole and Mention?+
For engagement rather than scheduling or analytics, X-Autopilot runs replies, follows and DMs in your voice, a different category from both. Browse the full set in the X tools directory.
Browse the full X tools directory or all comparisons.